Client
Wicked @W Hotel
Project Type
Art Direction, Branding
Designation
Creative Lead | Rossy Soon
As Project Lead, I was responsible for the branding and art direction of Wicked@W Hotel, a high-energy nightlife concept within the W brand. My role encompassed developing a cohesive visual identity that reflected the venue’s vibrant, cosmopolitan spirit while aligning with W Hotel’s premium lifestyle positioning.
From concept to execution, I oversaw the creative direction, ensuring consistency across all touchpoints — from logo and brand assets to event visuals and promotional materials. The result was a bold and immersive brand experience that elevated Wicked@W Hotel as a standout nightlife destination.

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